diseño para la interacción

Juan Carlos Ortíz Nicolás - Centro de Investigaciones de Diseño Industrial, Irma Hernández López - Mool Design, D.F., México. This paper reports a five-stage study to identify what emotions are product relevant in Mexican culture, and to cross-compare these with the emotions identified in a prior study carried out in the Netherlands. 34 emotion terms in the Spanish language were identified as product relevant, 17 of which were related to product appearance. 21 emotion terms that were identified in this study coincide with the emotions reported in the Netherlands, especially with positive ones. Respondents reported more frequently positive emotion terms as product relevant than negative ones. This might have occurred because respondents had to recall the emotions that they experienced with products. Some of the emotion terms that were frequently elicited by product appearance in this study are: Atracción, Deseo, Diversión, Emoción y Sorpresa (Attraction, Desire, Amusement, Excitement

Pieter M. A. Desmet, Juan Carlos Ortíz Nicolás and Jan P. Schoormans, Department of Industrial Design, Delft University of Technology, Landbergstraat 15, 2628 CE Delft, The Netherlands The possibility of designing physical human-product interactions with predefined personalities was explored in two studies. In the first study, 60 participants reported the personality of two devices that were developed to be identical in terms of appearance and different in terms of interaction style, i.e. dominant versus elegant. In the second study, 75 respondents reported the personality of the same devices but this time with a dominant instead of a neutral appearance. The results indicated that it was possible to design interaction devices with different personalities, and that the effect of appearance is stronger than that of interaction sty le. 2008 Elsevier Ltd. All rights reserved. Keywords: design research, product design, psychology of design, product personality An "extroverted"